Roxbury International Film Festival
Ongoing/Seasonal; July 2016 - 2021 (6 Festival Cycles)
roxfilmfest.com || Twitter: @roxfilm || Instagram: @roxfilm || Facebook: /roxburyfilm || #RoxFilm
Project Overview: Originally hired for daily management of the festival’s social media pages due to under utilization (2016-2018). In the following years, I was tasked with re-building the festival’s digital presence and voice, graphics, film promotional content, and in-person outreach to increase followers and usage of the central hashtag: #RoxFilm; As of the 2019 festival cycle, transitioned into training and supporting a new Social Media Manager to take over and refocused on updating and redirecting our audience to a new website (which moved from Wix to Squarespace). As of 2020, my focus is on managing the website for regular updates and new additions such as resource pages for filmmakers - while supporting and consulting the Social Media Manager in their work.
Tools Used: Twitter, Instagram, Facebook, Canva, Hootsuite, Video Editing Software, Wix, Squarespace
Highlights:
Website/Digital Management (2019 - 2021):
Consulted on solutions for website platform transition challenges during the festival in order to swiftly redirect our audience and ensure all content was accurate
Managed downloads, edits, and uploads to Festival’s YouTube channel for all Q&A and event recordings for 2020 and 2021
New Website page developments (only some highlighted here):
Festival Event pages:
Built out an easy-to-navigate and robust festival page for first ever virtual festival (2020): https://www.roxfilmfest.com/2020festival
Improved design and functionality for 2021: https://www.roxfilmfest.com/2021festival
Managed downloads, edits, and uploads to Festival’s YouTube channel for all Q&A and event recordings for 2020 and 2021
Social Media (2016-2018):
Rebuilt festival online presence with new handles and hashtags for consistency and ease across all platforms
450% follower increase on Instagram, our primary platform
Conducted live-tweeting through Twitter and live-posting and streaming through Instagram’s story platform
Created twitter lists for filmmakers and filmgoers to better find Roxfilm alums and film-related news and resources
Navigated our social media response and engagement after a racist incident occurred at our main screening venue
Developed the Roxfilm voice, content style, and graphics to establish a more unified, consistent, and relatable online presence
Created and organized a database to track the festival’s film information, filmmakers who would be attending, and to draft and schedule content for each film’s promotion along with links to visuals of the films edited and prepped for optimal social media engagement.
Additionally, developed online surveys for audience favorite ballot and festival feedback. Analyzed and presented data to the Festival team with recommendations for upcoming years.
